وَمَآ أَرْسَلْنَا فِى قَرْيَةٍ مِّن نَّذِيرٍ إِلَّا قَالَ مُتْرَفُوهَآ إِنَّا بِمَآ أُرْسِلْتُم بِهِۦ كَـٰفِرُونَ Qur’an Saba (34:34)Wama arsalna fee qaryatin min natheerin illa qala mutrafooha inna bima orsiltum bihi kafiroona
The term mutraf denotes "one who indulges in the pursuit of pleasures", i.e., to the exclusion of all moral considerations: cf. note [147] on 11:116 .
Whenever the Message of Allah comes, the vested interests range themselves against it. Worldly power has made them arrogant; worldly pleasures have deadened their sensibility to Truth. They reject the Message because it attacks their false position.