43ٱذْهَبَآ إِلَىٰ فِرْعَوْنَ إِنَّهُۥ طَغَىٰ
44فَقُولَا لَهُۥ قَوْلًا لَّيِّنًا لَّعَلَّهُۥ يَتَذَكَّرُ أَوْ يَخْشَىٰ
[43-44] "Go both of you to Pharaoh, for he has transgressed all bounds. Talk to him in a gentle manner; may be that he is convinced by admonition or imbued with fear."18
18The only two ways of bringing a man to the Right Way are: ( 1 ) To convince him by argument and admonition, or (2) to warn him of the consequences of deviation.