يَـٰٓإِبْرَٰهِيمُ أَعْرِضْ عَنْ هَـٰذَآ ۖ إِنَّهُۥ قَدْ جَآءَ أَمْرُ رَبِّكَ ۖ وَإِنَّهُمْ ءَاتِيهِمْ عَذَابٌ غَيْرُ مَرْدُودٍ Qur’an Hud (11:76)Y a ibr a heemu aAAri d AAan h atha innahu qad j a a amru rabbika wainnahum a teehim AAa tha bun ghayru mardood in
This is a sort of prophetic apostrophe. 'O Abraham! All your warning. O Lut, will be unheeded! Alas! they are so deep in sin that nothing will reclaim them!' This is illustrated in verse 79 below. And now we proceed to Lut and how he was dealt with by the wicked.