Surah 43. Az-Zukhruf, Ayah 78

As is evident from verses {81} ff. above, this is a reference to the truth of God's oneness and uniqueness, which those who believe in Jesus as "the son of God" refuse, as it were, to acknowledge: thus, the discourse returns here to the question of the "nature" of Jesus touched upon in verses {57-65}.

We come back now to the Present,-primarily to the time when Islam was being preached in Makkah, but by analogy the present time or any time. Truth is often bitter to the taste of those who live on Falsehoods, and Shams and profit by them. They hate the Truth, and plot against it. But will they succeed? See next verse and note.