Surah 11. Hud, Ayah 89

As pointed out in surah {7}, note [67], the region inhabited by Shu'ayb's people extended from what is known today as the Gulf of 'Aqabah to the mountains of Moab, east of the Dead Sea, in the vicinity of which Sodom and Gomorrah were situated.

 Geographically and chronologically.

The generation of Lut was not far off from the generation of Shu'aib chronologically if Shu'aib was only in the fourth generation from Abraham (see n. 1064 to vii. 93). Nor was its habitat geographically far from that of Shu'aib, as the Midianites wandered about from Sinai Peninsula to the Jordan valley (see n. 1053 to vii. 85).

Finally, Shu'aib appeals to them as man to man. "Because I differ from you, do not think I do not love you or feel for you. Let it not drive you into obstinacy and sin. I see things that you do not. My vision takes in the fate of previous generations who sinned, and perished on account of their sins. Turn therefore to Allah in repentance."